Which are the Relevant Application Stores for Android? (Android)
The number of application stores for Android is steadily growing. For instance, a few days ago Amazon opened its application store for developers. Another example is appoke. Appoke just went into a public beta offering a social application store. These application stores are available in addition to the already existing ones. Appstores.info already lists about 20 application stores for Android and the new ones are not counted yet.

For an application publisher (e.g., developer or marketing agency) the question arises which are the relevant application stores for Android that should be supported. With support I mean upload of the application, upload of updates of the application, manage the payment procedure, collect and analyze download and active installation numbers, and react to user reviews and feedback. The time needed to provide such support is linear with number of application stores. As time is money application publishers want to focus on the relevant application stores that offer the most benefit.

I asked myself which are the relevant application stores. Given the list of application stores from appstores.info and the application stores I added by myself (e.g., appoke and andspot) I tried to upload MobileKnox to each of these application stores. Unfortunately, I was not able to upload MobileKnox to all of these application stores as some of them require weird information. For instance, the M1 Appstore requires a copy of my passport and a copy of my company registration valid in Singapore. As I do not want to send around copies of my passport to strangers I skipped this application store. In the end eleven application stores remained:
The dominate metric for success of an application is the number of downloads. Only if a user downloads the app there is a chance that she will use the application in the future. Compared to the number of active installations - which in fact is the better metric to measure the success of an application - the number of downloads is always publicly displayed in application stores. Hence, I will stick with this measure to compute the list of relevant application stores. For the last two weeks I counted the number of downloads for MobileKnox for each the above mentioned application stores. The list is structured by the number of downloads:

More than 100 downloads:
  • Android Market
  • AndroidPit
  • Handster
  • AndAppStore
  • SlideME
Less than 100 downloads but more than 10 downloads:
  • GetJar
Less than 10 downloads but more than 1 download:
  • AppsLib
  • Camangi
  • Appoke
  • AndSpot
  • Amazon AppStore

From the list you see that only five out of the eleven application stores are of relevance. As expected the Android Market shows the highest download numbers. Following is the AndroidPit application store and with a gap the application stores from Handster, AndAppStore, and SlideME. The last mentioned three application stores show nearly the same download numbers. Interesting to see is that GetJar, AppsLib and Camangi show only between 100 and 1 downloads. The group with no downloads consists mainly of application stores that are not open to users or which just opened.

So, in the future I will focus on Android Market, AndroidPit, Handster, AndAppStore, and SlideME application stores. However, as the newly available application stores might gain power I will do such a relevance check every few month.

Best regards,
Posted by Thomas King at 15:17 2011-01-23 | Trackbacks (0) | Comments (0)